ALOFT|INSA 1.7.0

Snap & capture all of your hometown headliners as they perform on our one-of-a-kind interactive stage. Aloft Hotels and renowned ‘gif-iti’ artist, INSA, invite you to be a part of the AR experience by bringing the stars and stage to life. Inspired by the ‘road ahead’ taking us through different landscapes, you can simply record the rhythm of the moving gif-iti and share to your socials. Never has capturing a concert ever looked this good.

GIF-ITI, coined by artist INSA, is made via a process involving numerous layers of graffiti inspired paintings. Each layer INSA paints is photographed and then uploaded and overlaid to create a moving GIF file which comes to life when viewed on this app. GIFs & Graffiti = GIF-ITI.


Aloft moves to its own beat. We create bold, open and vibrant environments that bring people together. We are the next generation of hotel, using technology & design to enhance experiences and move at the pace of our guests. Different. By Design. All around the world.