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 Faith Driven Consumer


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Faith Driven Consumer ™ — the group that represents 41 million Christian consumers who spend $2 trillion annually, has earned wide recognition for rating the faith-compatibility of major brands both in the consumer and entertainment spheres, as well as serving as a voice for our community. Faith Driven Consumers spend $2 trillion dollars annually, and, like other communities, they want to shop with brands that welcome them. The Faith Equality Index app contains tools to help them do just that.

The Faith Equality Index offers a transparent, easily accessible tool for consumers to decide who they should shop with. It rates how well more than 300 top brands perform in welcoming, embracing, and celebrating the Faith Driven Consumer community and provides the FDC community with a transparent index upon which they can make stewardship decisions.

- Faith-Friendly Film Reviews
- Faith Equality Index Company Reviews
- #AddUsIn Action Center
- Easily accessible FDC Blog feeds
- FDC Social Streams

The FEI establishes the standard by which Corporate America demonstrates its commitment to full equality and inclusion of the Faith Driven Consumer market segment by rating and encouraging Equal Application of Equal Protections. The index also measures a company’s commitment and actions—creating parity, at minimum, between Faith Driven Consumers and other groups that a company likewise includes in its rainbow of employment, philanthropy, and marketing diversity. It is based on a scale of 0-100.

View the Faith Equality Index here:
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    31. 3. 2017 2017-03-31

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