RxVirtual Vision is a proprietary, cloud-based, online tool developed by RxPrism Health Systems Pvt. Ltd. This secure and flexible tool combines the benefits of an augmented reality (AR) mobile application (app) at the frontend with a content management system (CMS) at the backend for the pharmaceutical companies to engage consumers and healthcare professionals (HCPs) instantly.
RxVirtual Vision App (Frontend)
Anyone can download and use the RxVirtual Vision App. However, users can only:
View the product information and events that are managed and run through RxVirtual Vision CMS by the pharmaceutical companies.
Access such events for which they have an invite.
RxVirtual Vision App can be used in the following ways:
Brings to life 3-dimensional AR elements (such as 3D objects), media elements (such as videos and audios), or other assets (such as surveys, specific descriptions, and URLs) when users focus the camera of their smartphone or tablet on the target images available as part of an event
Enables consumers to access product information, such as dosage, usage, side effects, and contraindication, by simply focusing the camera of their smartphone on the product logos
Allows HCPs to view educational information on products, such as factual medical data, mechanism of action (MoA), and safety and efficacy data by focusing the camera of their smartphone on the product logos
RxVirtual Vision App boasts the following features:
Geographical location tracker tracks the user’s location and shows only those events that are ongoing or upcoming in his/her city.
Therapy area tracker tracks the HCP’s area of interest (from his/her profile) and shows only those events and product information that are relevant to him/her.
Share enables users to share the details of specific events or products that are of interest to them with their friends and colleagues.
Recommend allows users to recommend specific events or products to their friends and colleagues.
Like helps users to ‘Like’ a particular event or a product.
Comment enables users to comment on a particular event or a product.
Share asset allows users to share specific assets (AR or media elements) with their friends and colleagues.
Share experience helps users to share their experience (after attending an event or accessing scientific information on a product) with their friends and colleagues.
Survey enables users to participate in a survey or a poll.
Download allows users to download specific assets to their device.
Poll result helps users to view the result of a poll in which they have participated.
RxVirtual Vision CMS (backend)
The RxVirtual Vision CMS is a backend platform that the pharmaceutical companies can manage and run. The CMS enables the pharmaceutical companies to:
Upload relevant target images and assets (AR and media elements) and map them appropriately.
Customize an event or a product and enable/disable specific features for a particular event or a product.
Manage users and user profiles and generate event reports.
Important Note: This is a 100% free app without any in-app purchases.