ABSOLUT AR – Unleash the ABSOLUT Reality experience by scanning ABSOLUT billboards in your city. Each billboard will activate one of four augmented reality experiences. The first features the "Greyhound" track by Swedish House Mafia and puts you in control of the Mixer. The Social area grants you access to ABSOLUT Canada's Facebook page, Twitter feed, recipes and upcoming events. Next, meet the Racers – choose your favourite Greyhound and watch him strut in anticipation before heading off to the races. Unlock the "bump" feature by finding the hidden Easter egg.