Agrocel's Marine Chemicals Division has turned Rann's harsh geography and climatic conditions into opportunities by establishing a manufacturing facility for extracting Bromine from sea water, thereby using a renewable resource to generate employment and livelihood for over 500 families who otherwise did not have any source of income. Now Agrocel has entered into speciality Potassic fertilizers manufacture.
Agrocel's Agri Service division is focused on providing service to farmers by promoting sustainable agriculture through capacity building, knowledge and skill transfer. It provides service to farmers by:
improving soil health and nutrition
managing water and irrigation
facilitating access to quality seed and inputs
improving quality and yield of output
providing market access for their output
bringing awareness on issues such as decent work, child labour, gender equality, community development etc.