Email marketing is popular with companies for several reasons:
An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. Email marketing is significantly cheaper and faster than traditional mail, mainly because of the high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing, and mailing. Businesses and organizations that send a high volume of emails can use an ESP (email service provider) to gather information about the behaviour of the recipients.
The insights provided by consumer response to email marketing help businesses and organizations understand and make use of consumer behaviour. Email provides a cost-effective method to test different marketing content, including visual, creative, marketing copy, and multimedia assets. The data gathered by testing in the email channel can then be used across all channels of marketing campaigns, both print and digital. Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive the email Almost half of American Internet users check or send email on a typical day, with emails delivered between 1 am and 5 am local time outperforming those sent at other times in open and click rates.
Aspire Mail Marketing Working Process:
Email is popular with digital marketers, rising an estimated 15% If compared to standard email, direct email marketing produces higher response rate and higher average order value for e-commerce businesses
* Return on investment
* Target fans of your brand
* Calls to action