Probably everybody has had experiences like the one described above. Even though at first sight there is nothing exciting happening in this everyday situation, a lot of what is going on here is highly interesting particularly for researchers and students in the field of Cognitive Psychology. They are involved in the study of lots of incredibly fascinating processes which we are not aware of in this situation. Roughly speaking, an analysis of Knut's situation by Cognitive Psychologists would look like this:
Knut has a problem; he really needs to do his assignment. To solve this problem, he has to perform loads of cognition. The light reaching his eyes is transduced into electrical signals traveling through several stations to his visual cortex. Meanwhile, complex nets of neurons filter the information flow and compute contrast, colour, patterns, positions in space, motion of the objects in Knut's environment. Stains and lines on the screen become words; words get meaning; the meaning is put into context; analyzed on its relevance for Knut's problem and finally maybe stored in some part of his memory. At the same time an appetite for sweets is creeping from Knut's hypothalamus, a region in the brain responsible for controlling the needs of an organism. This appetite finally causes Knut to reach out for his sweets.
Now, let us take a look into the past to see how Cognitive Psychologists developed its terminology and methods to interpret ourselves on the basis of brain, behaviour and theory.