How to Use:
- Hold mobile device 4 – 7” from an area of the package print proof containing Digimarc Barcode
- The app will instruct you to now scan the traditional UPC code of the package
- The app will compare the Digimarc Barcode to the traditional UPC code and display the result as well as other details about the package
- Once a successful match is obtained, the app can be used to scan other areas of the package, if desired.
What is a Digimarc Barcode?
A Digimarc Barcode is simply a Digimarc ID (or imperceptible digital watermark) placed all over the package that also includes the product’s Global Trade Item Number (GTIN) data, commonly carried in a product’s UPC/EAN symbol. This allows for faster check-out without having to hunt for the barcode. Plus, product packaging carrying Digimarc Barcodes can connect mobile-enabled shoppers to additional product information, special offers, reviews, social networks, and more.