• Reduce cost by not utilizing their own cars every day.
• Sending children in parents owned cars are safer than using commercial pool cars.
• Can choose to change the car pool if they are not happy with the group the child is travelling with.
• Give them a special badge / sticker to show that they are working towards a better city and better environment. Make them feel special.
• Showcase poolers in the schools / TTIS etc.
• Eased traffic to manage with reduced number of cars leading to less traffic snarls in front of the school.
• Branding / popularity on account of saving the environment, traffic solutioning, earning positive carbon credits etc.