So what is copywriting? And why is it such a big deal today?
The rumors are true. A career as a freelance copywriter is a pretty cushy “job.” You can work at home, take naps in the middle of the day, vacation a lot, and get paid really well.
The only downside is the confusion you’ll face when you say, “I'm a freelance copywriter.” (Many people think “copywriter” means you can help protect their inventions against theft — as in “copyright.”)
Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action!
Brands that work with copywriters hire these skilled professionals to create everything from blog and article copy to social media content and product descriptions – depending upon what they need at a given moment.
Right now, the field of copywriting is exploding as more and more brands migrate to e-commerce and the development of an online presence.
Because having a website also creates an immediate and pressing need for quality content, brands around the country and the world are hiring professional copywriters at shocking rates.
Why Does Copywriting Matter?
Because right now, more than 27 million pieces of content are shared across the web every single day.
It is a form of inbound marketing. Instead of going out and pursuing readers (although it’s not unheard-of for copywriters to write PPC advertisements and similar outbound content), copywriting generally focuses on creating things like blogs, articles, and infographics, which are designed to pull readers in and provide relevant and valuable content.
Why is this important, you ask?
Today, 61% of the internet users around the world head to search engines to research products they want to buy, before they take the financial leap and make a purchasing decision!
If you're interested in copywriting, it's probably because you heard:
1. It's a great way to make money working at home.
2. You can be up-and-running quickly with very little investment.
3. A formal education is not required.
All of these things are true.
In fact, professional copywriting skills continue to be in high demand and copywriting jobs are some of the highest paid projects for freelance writers.
Many copywriters make six-figures working full-time. Others only work part-time, but enjoy a full-time income.
While you don't need any formal qualifications to become a copywriter, you do need someone to show you the ropes.
There has never been a better time to become a copywriter. Companies are desperate for good freelance copywriters to help them sell their products and services.
The best part is, there is still plenty of room in this huge and expanding industry.