The Gudak Brand
The term ‘Gudagdali’ is an old Korean term for ‘outdated.' In today’s digital era where the ‘undo’ function is prevalent, we may have lost the ‘thrill’ of choosing and cherishing moments. The ‘aesthetics of waiting’ for printed photos may also have been lost. We, therefore, hope to go away from the mainstream routine of ‘taking many photos and picking out the few good ones’ and bring back that ‘Gudak Moment.’
P/Review Kills the Moment
Gudak Cam has been designed to focus on Eastman Kodak’s Kodak Moment: “moments to be remembered for a long time.” No matter how beautiful a photo is, it is just a memory of something and an ‘hommage’ of a moment and our team has intended to reproduce that memory and moment by eliminating the Instant Review feature of conventional digital cameras and reducing 95% of the conventional viewfinder feature, leaving only the least for taking shots.