It's built for radio jocks, talk show hosts, and podcasters, with a "stupidly simple" button interface that's completely customizable. Name your button, assign it piece of audio from your library, customize the color, and then position it anywhere on the Hawtboard.
WAV and MP3 files are easily imported via iTunes File Sharing or Dropbox. There are no confusing support apps to use, and it won't clutter your iTunes library. Just drag 'n' drop, and you're ready to go.