Intelligent Location Engine (Intelle) works as the core location-based platform that bridges four key technologies for location detection – Cellular, GPS, WiFi and Bluetooth. It uses triangulation method for WiFi, while HLR inquiry for cellular. It also supports the newest iBeacon technology, where location is detected using Bluetooth Low Energy beacons (Bluetooth Smart). Intelle is equipped with business intelligence analytics that allows personalized location based services such as customized rates, rewards, mobile advertisements, foot traffic monitoring and more. Merchants and administrators can instantly upload and manage their contents with the use of Intelle Management Interface. It also enables them to apply for the service, order beacons and view reports online.