POPAI France is the only association with the sole aim of providing a service to advertisers (brand and retail) and creative/production staff working in the Marketing at Retail sector. Founded in the United States in 1936, the association helps members develop their understanding of consumer behaviour and awareness of point-of-purchase communication tools. Concretely this translates into carrying out studies and organizing professional training programmes. It also publishes he profession's resource guide, co-organizes the tradeshow MPV The association promotes the Marketing at Retail sector through public relations operations, publications, events and tradeshows. It also represents its members at national and international conferences and before the authorities and public administration.