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At, we have designed & developed the simplest, smartest & a user friendly “Mobile App”, towards your Investments & Life Goals, as the way “you want & your wish**”.

How we help YOU/ investors;
Step 1: we help to aggregate your entire investment data at one place
Step 2: we help to map your investments vis-à-vis life goals, plan shortfall & offer multiple analytical tools to understand your financial data
Step 3: we help to make sound investment decisions in Mutual Funds, based on our unbiased scientific research & help to execute or buy/sell Mutual Funds online

Our business has evolved out of the prevailing vacuum of managing investors, financial well-being & risk. Existing product (push) approach used by Financial brokers & retail Banks does not cater to individuals "Financial Goals & required Risk-cover". has leveraged technology to marginalise probable misselling, resulting from human greed & judgmental error.

We have designed a dynamic, algorithm based, advisory platform (web & mobile) that maps individual’s financial goals to the best available investment avenues at a given point of time.

** Based on customer survey done by IT development team.

Top Features:

- “Wealth Management” & “Personal Finance” tracking on the GO.
- “Net-worth” - Track & monitor your investments with LIVE/ EOD data feeds, this covers Mutual Funds, Equity, Fixed Income (PPF, FD, NCD), Loans, Real Estate etc.
- “Goal” tracking made SIMPLE – Investment mapping based on maturity, risk & tenure, with Shortfall planning.
- “Safety Net” - understand finance with EASE - know your requirements towards Life, Medical & Emergency funds, Cash-flow analysis, Risk tolerance & Financial score, thru Smart Graphics.
- “Mutual Funds” – Buy & Sell ONLINE - thru National Stock Exchange (NSE) NMF II platform.
- “My Post” - 24/7 interaction with CFP qualified tele-advisors online.
- “Smart Calendar” - manage your investments maturity, renewal & price alert.
- “Suggested reading” - Blog & MF school - to help you understand Investments better & smarter.
- “Data Security” – one of the best in the industry & bank level security.

Coming Soon:

- Market place
- Reports & analysis
- Calculators
- More Fun
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