Our social media profiler tool helps you do more successful social media marketing and content marketing for your brand.
This is an award winning practical tool and a set of guidelines
Personalized for your brand based on its social dynamic.
It can be used for consumer brands, B2B brands as well as for personal branding.
What do you get:
A totally unique online tool used by dozens of major companies to help you leverage you full potential of social media marketing
One, clear social media role for your brand. It tells you what kind of content your brand should be producing and what kind of interaction it should try to create
An archive of world-class content marketing case studies, best practices and guidelines personalized for your brand to help create continuously more effective and engaging content
What do our customers think:
“Of all the social median tools I have seen over the years this one really stands out and gives a new perspective”.
Online Marketing Manager, Gaming Industry Brand
“This is the kind of thinking an entire agency could be built on”
Executive, Global Advertising Agency
“A practical tool that makes my life a whole lot easier”
Community Manager, Global FMCG Brand
“Applying this tool throughout the entire company has resulted in clear time and cost savings and improved the ROI of our content marketing”.
Marketing Manager, Global B2B brand
Why it works
The Profiler tool is based on vast academic research on motivational theory * combined with Kurio’s insight from working with a wide array of national and international B2C and B2B companies.
*Füller, Johann 2006. Why Consumers Engage in Virtual New Product Developments Initiated by Producers. Advances in Consumer Research, 33 (1), 639–646. // Hars, Alexander & Ou, Shaosong 2002. Working for Free? Motivations for Participating in Open-Source Projects. International Journal of Electronic Commerce, 6 (3), 25–39. // Wiertz, Caroline & Ruyter, Ko de 2007. Beyond the Call of Duty: Why Customers Contribute to Firm-Hosted Commercial Online Communities. Organization Studies, 28 (3), 347–376. // Dholakia, Utpal M. & Bagozzi, Richard P. & Pearo, Lisa Klein 2004. A social influence model of consumer participation in network- and small-group-based virtual communities. International Journal of Research in Marketing, 21 (3), 241–263. // Gruen, Thomas W. & Osmonbekov, Talai & Czaplewski, Andrew J. 2005. How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory. Marketing theory, 5 (1), 33–49. // Hennig-Thurau, Thorsten & Gwinner, Kevin P. & Walsh, Gianfranco & Gremler, Dwayne D. 2004. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18 (1), 38–52. // Simmons, Richard & Birchall, Johnston 2005. A Joined-up Approach to User Participation in Public Services: Strengthening the “Participation Chain”. Social Policy & Administration, 39 (3), 260–283. // Paswan, Audhesh K. & Troy, Lisa C. 2004. Non-profit organization and membership motivation: An exploration in the museum industry. Journal of Marketing, 12 (2), 1–15. // Ko, Hanjun & Cho, Chang-Hoan & Robert, Marilyn S. 2005. Internet Uses and Gratifications. A Structural Equation Model of Interactive Advertising. Journal of Advertising, 34 (2), 57–70. // Funk, Daniel C. & Ridinger, Lynn L. & Moorman, Anita M. 2004. Exploring Origins of Involvement: Understanding the Relationship Between Consumer Motives and Involvement with Professional Sport Teams. Leisure Sciences, 26 (1), 35–61. // Mowen, John C. & Sujan, Harish 2005. Volunteer Behavior: A Hierarchical Model Approach for Investigating Its Trait and Functional Motive Antecedents. Journal of Consumer Psychology, 15 (2), 170–182