With an unobtrusive second indicator 'pulse' in interactive mode (which really can't be done justice in screenshots, see how it looks in person) and a background color that changes with the time, Substance doesn't have any major frills or sparkly bits. It doesn't distract you with fake screen glare, confuse you with 4 different analog clocks all going at once, or overwhelm you with more information than anyone would ever need on their wrist at a glance. Give Substance a try and you'll quickly see how simplicity and a smart, clean design can beat out an over-designed, overwhelming watch, every time.
Exo and Orbitron fonts used under SIL Open Font License:
Android Wear Flat Device Frame used under Creative Commons License: