If you're not a subscriber, you will need to purchase an iPad Edition subscription.
About In -App Subscriptions and Auto Renewal:
-The Wichita Eagle offers monthly iPad e-Edition subscriptions for $9.99 per month or annual iPad e-Edition subscriptions for $99.99 per year.
-Payment will be charged to your iTunes Account at confirmation of purchase
-Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period
-Account will be charged for renewal within 24 hours prior to the end of the current period, and identify the cost of the renewal
-Subscriptions may be managed by the user and auto-renew may be turned off by going to the user's Account Settings after purchase
-No cancellation of the current iPad e-Edition subscription is allowed during the active subscription period