Advertisement Marketing 2.2

✴ Advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.✴

►Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. Promotion involves ongoing advertising and publicity (mention in the press). The ongoing activities of advertising, sales and public relations are often considered aspects of promotions. ✦

►Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as they do in advertising. Regarding publicity, reporters and writers decide what will be said. ✦

►Sales involves most or many of the following activities, including cultivating prospective buyers (or leads) in a market segment; conveying the features, advantages and benefits of a product or service to the lead; and closing the sale (or coming to agreement on pricing and services). A sales plan for one product might be very different than that for another product. ✦

【Topics Covered in this App are Listed Below】

⇢ Advertisement - Introduction
⇢ What is an Advertisement?
⇢ Classification of Advertising
⇢ Objectives of Advertisements
⇢ Advertisement Process
⇢ Segments of Advertisement
⇢ Medium of Advertisement
⇢ Advertisement Design
⇢ How to Develop Creative Ad Design?
⇢ Strategy of Creative Design
⇢ Design Checklist
⇢ Campaign & Promotion
⇢ Advertising Research
⇢ Advertisement Copywriting
⇢ Advertisement Portfolio Presentation
⇢ Advertising Agency
⇢ Advertisement - Code of Ethics
⇢ Marketing Communications - Introduction
⇢ Strategy & Planning
⇢ Integrated Marketing Communications
⇢ Interactive Marketing
⇢ Market Communications Research
⇢ Corporate Communications
⇢ Brand Management
⇢ Marketing vs. Advertising
⇢ Contemporary Issues
⇢ Future of Advertising