Health Communication, 2ed 2.3.2

This Wiley - Blackwell app-book,Health Communication: From Theory to Practice, 2nd Edition,is developed by MedHand Mobile Libraries. Improve your performance with relevant, valid material which is accessed quickly and with minimal effort in the palm of your hand using MedHand’s patented technology.

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• A powerful search
• Bookmarks
• Complete set of medical calculators; Body Mass Index, Peak Expiratory Flows, Dehydration Correction Calculator and more
• Highlighting
• High resolution pictures
• History
• Notes and picture notes

Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centred and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioural, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on:

• Health equity
• Urban health
• New media
• Emergency and risk communication
• Strategic partnerships in health communication
• Policy communication and public advocacy
• Cultural competence
• Health literacy
• The evaluation of health communication interventions


Authors: Renata Schiavo

Publisher: Wiley – Blackwell


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